Not a webinar, panel, or pitch.

This conversation is for people who carry a quiet responsibility.

The kind of people who pause before putting something in their cart. Who think about what they bring into their homes, their bodies, and their communities.

Maybe you've found yourself wondering:

Is this good for me?
Is this good for my loved ones?
Is this good for my community?
Is this worth supporting?
Can I trust this brand?

Those may sound like shopping questions, but they're often something deeper.

They're questions about how we want to live, what we value, and how we make thoughtful choices in a world where information, opinions, and labels seem to change every day.

The Good Collective™ at INFRA has partnered with PopUpThinkTank to bring together a small group of thoughtful people for a different kind of conversation.

• Not a webinar.

• Not a panel discussion.

• Not a sales presentation or focus group.

Instead, this is a guided, well-facilitated conversation and brainstorming session intended to help everyone think a little more clearly—while giving The Good Collective™ a better understanding of what matters most to people like you.

What to expect

For 90 minutes, you'll join a small group of people who care about many of the same questions you do.

The conversation is structured, interactive, and easy to participate in. You'll never be asked to come off mute and speak in front of the whole group. Most participation happens through simple guided activities, with plenty of time to think before responding.

If you're comfortable, we'd love for you to keep your camera on. It helps create a warmer, more connected conversation—but there's no pressure to perform.

We'll even take a short break.

What you'll get out of it

People often tell us they leave feeling surprisingly energized.

You'll hear how other thoughtful people are making sense of similar questions. You'll gain a better pulse on what people are thinking right now. You'll likely discover a few new perspectives of your own—and maybe even make a few new connections along the way.

Most importantly, you'll know your perspective helped shape a conversation that brands and neighborhood independently owned stores genuinely want to learn from.

We'll take care of creating a thoughtful, welcoming space.

You simply bring your curiosity.

Because before deciding what "good" means, we'd like to explore what we already know.