Privacy Policy

Effective Date: January 1, 2026

PopUpThinkTank, Inc. ("PopUpThinkTank," "we," "us," or "our"), a Delaware corporation, operates the website https://www.popupthinktank.com (the "Service"). PopUpThinkTank, Inc. is the successor entity to The Midtown Company, LLC following a statutory conversion effective January 1, 2026.

This Privacy Policy explains how we collect, use, share, and protect personal information, and the choices you have in relation to that information.

By using the Service, you agree to the collection and use of information in accordance with this Policy.

1. Information We Collect

Personal Information You Provide

We may collect information you choose to provide, including:

  • Name

  • Email address

  • Phone number

  • Mailing or billing address

  • Account login credentials

  • Information submitted through forms, applications, surveys, or registrations

  • Payment-related information (processed via third-party providers)

Participation & Media Information

When you participate in PopUpThinkTank sessions or events, we may collect or create:

  • Audio or video recordings

  • Photographs

  • Display names or professional identifiers associated with participation

Automatically Collected Information

We may automatically collect:

  • IP address

  • Browser type and version

  • Pages visited and time spent

  • Device identifiers

  • Cookies and similar technologies

2. How We Use Information

We use personal information to:

  • Provide, operate, and improve the Service

  • Manage accounts, registrations, subscriptions, and payments

  • Communicate with you about sessions, updates, and opportunities

  • Share newsletters and relevant information (you may opt out at any time)

  • Analyze usage and improve our offerings

  • Maintain security and prevent misuse

  • Comply with legal obligations

3. Legal Bases for Processing (EEA & UK)

If you are located in the European Economic Area or the United Kingdom, we process personal data under the following legal bases:

  • Your consent

  • Performance of a contract

  • Legitimate interests (such as improving our Service)

  • Compliance with legal obligations

4. Cookies & Tracking

We use cookies and similar technologies to operate the Service and understand usage patterns. You can manage cookie preferences through your browser settings or our cookie banner. Some features may not function properly without cookies.

5. Sharing of Information

We do not sell personal information.

We may share information with trusted service providers who assist us in operating the Service, including:

  • Stripe (payments)

  • Mailchimp (email communications)

  • Nutshell (CRM)

  • Jotform (forms)

  • Analytics and hosting providers

Authorized contractors and partners may access limited personal information only as necessary to support sessions or services and are subject to confidentiality obligations.

6. International Transfers

Your information may be processed in the United States or other countries where data protection laws may differ. We take reasonable steps to ensure appropriate safeguards are in place.

7. Data Retention

We retain personal information only as long as necessary for the purposes described in this Policy, unless a longer retention period is required by law.

8. Your Rights

California Residents (CPRA)

California residents have the right to:

  • Know what personal information we collect and how it is used

  • Request deletion or correction of personal information

  • Opt out of the sale or sharing of personal information (we do not sell data)

  • Limit the use of sensitive personal information

EEA & UK Residents (GDPR)

You may request access, correction, deletion, restriction, or portability of your personal data, or withdraw consent at any time.

To exercise any rights, email hello@popupthinktank.com.

9. Security

We use commercially reasonable safeguards to protect personal information. However, no system can be guaranteed to be completely secure.

10. Children’s Privacy

The Service is not intended for individuals under 18, and we do not knowingly collect personal information from children.

11. Updates to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.

12. Contact Us

Email: hello@popupthinktank.com