Before you ask people to change, help them get ready.
New strategies. New technologies. New expectations.
Your plans are moving forward. Are your people ready to move with them?
PopUpThinkTank brings people into the why and what of a coming change—so they can make sense of it together, surface what could get in the way, and find a next step they’re willing to take.
25–75+ people. 90 minutes. 1 challenge.
Trusted by teams at
When to bring in PopUpThinkTank
PopUpThinkTank isn’t for routine work. It’s for inflection points—when the next move matters more than the last. Leaders typically bring us in for these moments.
Change is inevitable. Readiness isn’t.
The solutions are getting ahead of the organization.
New technologies. Transformation plans. Growth goals. AI initiatives.
But organizations aren’t machines waiting for better instructions. They’re living systems—with existing habits, incentives, identities, relationships, histories, power structures, and anxieties.
Every new initiative enters that reality.
Leaders create new priorities and strategies. That’s the job. People need a chance to understand why and what before being asked to work differently. That’s where PopUpThinkTank comes in.
This is not a workshop. And it’s not consulting. It’s a facilitated session that brings 25–75+ thinkers together for 90 minutes around a question that matters to your organization.
People reflect, exchange perspectives, and make sense of what’s ahead. Leaders hear what’s helping, what’s getting in the way, and where there’s energy to act.
Build shared clarity without forcing consensus. Surface concerns while there’s still time to respond. Help people find something they’re willing to try.
Asking “Are we ready?” can itself be a first step toward getting ready.
What people notice first is the shift
"Amazing. I’ve found my community."
— Tandiwe Vaughn, Global L&D Designer @ Veaeam Software
“A boundary-stretching structure with rich, inspiring conversations.”
— Claire Williams, Founder of In Depth Coaching
"Excellent experience."
— John Egleston, Product Owner @ InterVarsity
“Intentional, guided connection without pressure—an effective way to create real change.” — Candi White, Founder of Live Brave Collective
“Execution-ready insights for immediate strategic engagement.”
— Dan Hildebrandt, Director, Strategic HR
HOW IT WORKS
Two ways to work with us
PopUpThinkTank Facilitators use a repeatable 90-minute format to bring people together around real questions, challenges, and possibilities—creating fresh insight, stronger connections, and momentum toward what’s next.
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We run the session
Bring us the change you’re preparing for. Our facilitators handle the prep, lead the 90-minute session, and create a shareable readout of what people surfaced—and what it means for moving forward.
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We equip your people to run it
Build the capability to create readiness from within. One or more of your people learn to lead PopUpThinkTank sessions, with our support behind them: session design, slides, forms, data capture, synthesis, and executive readouts.
Meet Our Team
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Tim Schuster
Founder
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Maria Soyka
Lead Facilitator
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Facilitators
Coaches, consultants, and trainers
Built for how work actually happens now.
Work has changed. Most approaches haven’t.
→ higher interdependence · faster cycles of change · more cross-functional work · shared consciousness
FAQs
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Startup • Nonprofit • Consultant • Small Business • Higher Ed • Corporate • Enterprise
View pricing & plans > -
A single 90-minute session. One project leader, one trained PopUpThinkTank facilitator, and typically 25–75+ participants.
Important: No pressure for participants to speak in front of a large group.
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No. Participation is structured so you can contribute without speaking to a large group. Designed so introverts feel safe and extroverts share the space.
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Independent consultants with backgrounds in coaching, organizational effectiveness learning, experience design, product, and marketing, trained and supported by PopUpThinkTank.
Join facilitators >
Meet facilitators > -
Outputs can include clear sentiment patterns, strategic insights, blind spots (“negative space”), engagement signals, and—quite often—a practical roadmap. What emerges depends on the moment and what the project truly needs—and emerges from the session itself.
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PopUpThinkTank isn’t about extracting more ideas—it’s about accelerating shared understanding.
Reduced rework
Fewer failed initiatives
Stronger capital allocation decisions
Faster milestone velocity
The return shows up as visible momentum you can actually use after the session.
Start with clarity
The best way to discover whether PopUpThinkTank is right for your situation isn’t a sales call. It’s the Session Builder— a short, guided experience designed to help: →clarify the moment you’re in → surface what’s actually at stake → see what a well-facilitated PopUpThinkTank session could unlock.
Takes less than five minutes. And for many leaders, it creates value before they ever talk to us.

