Reeske: A Better User Experience for Insurance
Dennis Li
Founder & CEO, Reeske
Boston, MA | reeske.com
Company & Event Overview
Insurtech, B2B2C, Pre-Seed/Seed
Raising $500k in ‘22
Founders: Dennis Li, CEO & Sean Xu, CTO
Advisors: Mark Goldstein, Marc Wheeler
June ‘22 virtual event with 25 participants
“We received actionable advice regarding our channel strategies, and we sourced introductions that led to additional fundraising opportunities.”
- Dennis Li | Founder & CEO, Reeske
The key challenges facing Reeske prior to the Popup Think Tank event:
Reeske needed to activate its support network, including current audiences and connections through various networks.
The challenge is building new relationships without letting current supporters slip through the cracks.
Reeske sought out a new way to source go-to-market insights and strategic partner prospects.
Dennis said, “We needed go-to-market strategic help and fundraising momentum. Limited resources made me feel stuck. ”
“It’s motivating to see the support behind the team, and the event reignited engagements with people slipping through the cracks. We also gathered valuable insights, allowing me to start building the community that will be part of our success story.”
Ideation and brainstorming questions:
We designed an ideation custom to Reeske’s challenges and opportunities.
Getting Real About Insurance - Let’s talk about income protection & insurance. Share what you love and don’t love about insurance. We’d love your honesty. This will help us with messaging & positioning.
Competitive Advantages - How can Reeske establish a competitive advantage? What opportunities do you see in the insurance space?
Win-Win Strategic Partnerships - At Reeske, we’re building win-win partnerships. What are you working on right now? What barriers do you want to overcome? What platforms or brands can Reeske pursue for a partnership?
Think Bigger! What did we miss? Share with us your BIG ideas. How can we take Reeske to the next level?
Open the Ideabook delivered to the Reeske team after the event
Results for Reeske:
60+ strategic ideas for partnerships, networking, and marketing
31 event registrations with industry and startup expertise
78% agree or strongly agree: “I want to find a way to help Reeske.”
50%+ interested in joining the advisory team
New funding sources identified
“Popup Think Tank is truly a unique opportunity to build community, expand your impact, and source great marketing collateral. If you are a founder of a B2C company, the opportunity may help you gather firsthand customer feedback; or if you are a B2B founder, Popup Think Tank will help you refine your business strategy, increase your momentum, and generate positive dynamics for your support ecosystem.”
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