Bosa: Prepare for the Next MVP Iteration & Go to Market Motion for Busy Parents
Anastasia Tarpeh-Ellis, Co-founder & CEO
EJ Oruche, Co-founder & CTO
Cincinnati & LA Based
bosa.life
Challenges & opportunities before Pop Up Think Tank
Market opportunity: How might a community-driven life management platform amplify word-of-mouth to help busy parents achieve their goals?
Company Challenge: Communicate clearly/succinctly a refined value proposition & MVP while sourcing new connections to strategic channel partners.
Solution: Design a 90-minute virtual event that includes an overview, founder interview, facilitated breakout ideation, and a survey to gauge interest in the next steps
Event Results: Activated a network, built a user and expert community, and sourced 100s of new connections, leads, and ideas.
35+ Participants: Startup Leaders, Founders, UX Designers, & Subject Matter Experts
We facilitated a virtual Pop Up Think Tank event featuring 40 participants, resulting in 100s of ideas & new connections.
Round 1: Clarity & Succinctness: What specific phrases, images, and words come to mind that describe Bosa? What would you say is Bosa’s gift to the world?
Round 2: Partnership Ideas: What parent communities come to mind? What parent-focused brands or organizations should Bosa reach out to? Extra points for specificity.
Round 3: Let's Dream Big! How can we take this all to the next level? What haven’t we thought of yet?
“A great, community-focused event. We truly enjoyed the experience and seeing many of our worlds colliding on one call. ”
Results by the numbers:
150+ ideas for marketing, product, user journey, and more.
35 participants from a wide variety of backgrounds and networks
65%+ agree or strongly agree: “I would like to make an introduction.”
90% agree or strongly agree: “I would like to find a way to help Bosa”
Design your Pop Up Think Tank.
