Target Stores Launch Prep & Market Expansion for Consumer Brand Maazah

Case Study

Nov 13

Meet the Founders

Photo credit https://maazah.com/pages/about-us

Yasameen Sajady, Co-Founder & CEO
Sheilla Sajady, Co-Founder & CCO

Twin Cities-based, CPG/food company specializing in Afghani flavored aioli & chutney refrigerated condiments. Post-revenue, growth stage. Maazah.com.

Event Sponsors & Partners

Event Design & Format

To use ideation & brainstorming to generate ideas and increase engagement for the growth of Maazah.

Format:

Introductions
Founder interview
Warm-up
Self-organizing ideation breakouts (see below)
Final thoughts (words of encouragement)
Survey

Breakout Topics

Winning at Home - With our January launch at Target approaching, how can we energize our local fan base and simultaneously extend our reach to new audiences who may not be familiar with Maazah?
Crowdfunding Fun - What factors or elements would motivate you to support a crowdfunding campaign? Share effective strategies and approaches that you find most compelling.
“I Put Chutney on Chutney” - What's the recipe for sparking a Maazah revolution and cultivating a passionate brand community?
Startup Wisdom - As we manage the challenges of business growth, share with us leadership insights & best practices that will help us grow, expand, and lead a company to the next level.
Strategic Partnerships - Beyond retailers & distributors, who might Maazah consider for collaborations such as other brands, chefs, bloggers/influencers, events, and beyond?
“Target” Audience - What types of food products do you typically look for when shopping at Target?
Let’s Think Bigger! Dream with us. The sky is the limit. What did we miss? How can we think 10x - bigger and better?
Open - This is an open table! Let’s see where the conversation goes.