The message and the medium
Producing a television program about the dangers of screen time
Podcasting a message or point of view that requires charts, graphs, and visuals to understand
A PowerPoint presentation about travel or music or sex or food, or exercise
Ranting about other people on social media
Singing a song about architecture
Of course, you have something to say, but don’t forget about the medium.
When the medium betrays the message, we miss it.
The message can help choose the medium because the message will never overcome the medium.
Key questions:
Who’s it for?
What’s it for?
How does it want to be shared?
How does this brand or product want to tell its story?
Lastly, what medium would embody that message?
“The medium is the message” was coined by Marshall McLuhan.
