7 Quick Truths About Startup Problems

1. Every problem is an opportunity to re-evaluate core assumptions  

2. We can’t end all problems, but we can improve the quality of the problems we face 

3. A problem can be (and often is) simultaneously “good” and “bad” 

4. We don’t always choose many of our problems (but our response to those problems is always our choice) 

5. An unnamed problem rarely gets solved 

6. A startup without problems will find a way to create some problems 

7. Loving your customers’ problems more than you love your solution prevents many problems down the road.