So Close You Can't See It

Hold your hand up to your face. About 1 inch away. You know where this is going.

Can you see your hand?

In one way, you can see your hand, but it's not at the proper distance to see it. You can see your hand, but you can't see your hand in a helpful way.

It can be difficult to see things that are too close. 

Sometimes the business you're building is too close that you can't see it.

Hold it all at a proper distance to see it clearly and objectively.